Monday, 24 December 2012

Website hits are not visitors

I've lost count of the number of times broadsheet newspapers have quoted website hits as visitors to websites.  I suspect it comes from press releases issued by companies keen to exaggerate their importance to potential advertisers and though laziness or ignorance journalists just copy and paste verbatim.

The Daily Mail fell into the same pitfall while trying their level best to convince their loyal readership that founder, Fabian Thylmann was a bad man who wanted to every house and every school to have it's own porn dispensing machine, they used dubious numbers they must have lifted them somewhere online.

Is it too much trouble to run whatever figures you want to use to support your propaganda by someone who actually knows the difference between web hits and visitors?

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